Google Trends has launched its new daily service, called Hot Trends, where the top 100 search queries can be found (continually updated). As of May 24, we can see that the top ten is undoubtedly ruled by American Idol, which is an annual American televised singing competition, which began its first season on June 11, […]
With all the tectonic movements in the competitive landscape of advertising agencies, huge acquisitions took place between April 13 and May 18 in 2007. The incomplete calendar excerpt from the Minefield of Mergers and Acquisitions in interactive advertising is as follows:
pure ad serving DoubleClick: Google for $3.1bn (April 13, 2007)
Right […]
While search is the leading category within internet advertising spending, internet advertising is far from being the most popular according to the statistics of the IAB Internet AdRevenue Report made by PricewaterhouseCoopers. As the report concludes: “Internet advertising revenues accounted for approximately 5.9 percent of total U.S. ad spending in 2006, up from approximately 4.7 […]
A definite ‘yes’ comes from Nassim Nicholas Taleb, the author of The Black Swan, to the Wired magazine’s question: Is one of the strengths of the American system that, relatively speaking, it’s more comfortable with uncertainty?
Taleb says, “People here aren’t afraid of failure. They’re willing to trade the possibility of failure for the chance at […]