Archive for May 11th, 2007

Seth Godin: All Marketers are Liars (Google Talk in the Author series)

Here is another great presentation by Seth Godin from February 2006. It is based on his book, All Marketers are Liars subtitled The Power of Telling Authentic Stories in a Low Trust World. But the focus is not on this somehow (it only comes up in the discussion phase how the ‘360 degrees web presence’ […]

May 11th, 2007 | Posted in Presentation, Talks, Subtitles, Word-of-mouth, Online, Web 2.0, Marketing, Video, Google | No Comments

Seth Godin: Sliced Bread, Ideas that Spread are Bizarre by Nature

The success of sliced bread is whether you can spread the idea or not. Nowadays, we could say, the success of sliced books, mags etc. (selling chapters, or even pages separately, besides full books) depends on idea spreading too.
“In a world of too many options and too little time, our obvious choice is to ignore […]

May 11th, 2007 | Posted in Presentation, TED Talks, Word-of-mouth, Joost, Video, Online, Marketing | 1 Comment