How much does a viral video clip cost on average?
“Some 43% of experienced marketers said they spend between $5,000 and $10,000 on video clips in their viral campaigns, while 49% of less-experienced marketers said they get the job done with $2,500 to $5,000 in spending,” according to the “2007 Viral Marketing Survey” made by Marketing Sherpa (via emarketer).
However, in another graph of the survey, it also turns out that while 29% of the video clips yield great results, 13% os them show dismal results. Compared to audio clips, viral video clips are more efficient: audio clips were said to be 21% great, and 21% dismal. So there you go: video is a must.