Archive for May 24th, 2007

Display related ads totalling 5.4 billion USD in 2006 - and in 2007?

With all the tectonic movements in the competitive landscape of advertising agencies, huge acquisitions took place between April 13 and May 18 in 2007. The incomplete calendar excerpt from the Minefield of Mergers and Acquisitions in interactive advertising is as follows:

pure ad serving DoubleClick: Google for $3.1bn (April 13, 2007)
Right […]

May 24th, 2007 | Posted in Search, Statistics, Search marketing, Display advertising, Online, USA, Marketing, Video, Yahoo, Microsoft, Google | No Comments

The Share of Search In Total Ad Spend, 2006

While search is the leading category within internet advertising spending, internet advertising is far from being the most popular according to the statistics of the IAB Internet AdRevenue Report made by PricewaterhouseCoopers. As the report concludes: “Internet advertising revenues accounted for approximately 5.9 percent of total U.S. ad spending in 2006, up from approximately 4.7 […]

May 24th, 2007 | Posted in Search, Statistics, Search marketing, Paid search, SEO, Online, Marketing, Yahoo, USA, Google | No Comments