“Some 43% of experienced marketers said they spend between $5,000 and $10,000 on video clips in their viral campaigns, while 49% of less-experienced marketers said they get the job done with $2,500 to $5,000 in spending,” according to the “2007 Viral Marketing Survey” made by Marketing Sherpa (via emarketer).
However, in another graph of the survey, […]
Marketing Sherpa’s survey shows that “Experienced viral marketers recognize that creating a separate presence for viral campaigns can have a huge impact. “Creating cool microsites” topped all other tactics, with 37% of very experienced marketers saying they produced great results. One-third thought that online games brought great results. (quotes emarketer in Viral Marketing’s Video Love […]
Here is another great presentation by Seth Godin from February 2006. It is based on his book, All Marketers are Liars subtitled The Power of Telling Authentic Stories in a Low Trust World. But the focus is not on this somehow (it only comes up in the discussion phase how the ‘360 degrees web presence’ […]
The success of sliced bread is whether you can spread the idea or not. Nowadays, we could say, the success of sliced books, mags etc. (selling chapters, or even pages separately, besides full books) depends on idea spreading too.
“In a world of too many options and too little time, our obvious choice is to ignore […]