First & Only Integrated Site Optimization Suite: Omniture, Offermatica, Touch Clarity
Hey, that sounds a powerful suite indeed.
Previously with Touch Clarity and now with Offermatica (acquired for $65m by Omniture) the online marketing suite has come complete: spoon, fork, knife. Bon appetite web marketers. CPC keeps sneaking up (just think of the recent Google algorithm changes), so you need to pay more attention to testing the landing pages of paid search campaigns and your general site behavioral statistics.
Conversion rules. But let’s not forget about those latency periods that lead up to conversions either.
The transaction does not come out of the blue: “Prior to this transaction, Offermatica was a member of the Omniture Genesis Network, and its technology had already been integrated with Omniture SiteCatalyst through Omniture Genesis.”
via Search Engine Watch.