Archive for September, 2007

What is a Video View Count on YouTube, Metacafe, Revver, DailyMotion, etc.?

Getting the statistics of how many times your video was viewed can be quite confusing if you do not have a solid definition on what counts as a view: a full view, or just a partial one, or at least the half of it, and what about different IP addresses? If you wish to monitor […]

Blip.TV Inspired by RocketBoom in 2004 - Now RocketBoom Served by Blip.TV in 2007

Blip.TV, named the Best Broadband Website of 2007 in the Webby Awards, is grabbing more from the video limelight. The latest Blip.TV vlogger big fish is RocketBoom (which I have never got hooked on though -as it is, as my colleague likes to put it, a bit ‘cheesy’). Other tenants in the video apartment block […]

Where is adCenter Gatineau now, the still coming beta challenging Google Analytics?

Gatineau (a Canadian analytics software bought up by Microsoft) has been discussed in the blogosphere since January, when Ian Thompson has confirmed the rumour that ‘yes, a free web analytics tool is coming from Microsoft.’ The Google Analytics rival is integrated with adCenter and the MS advertiser toolset in general.
Well it is still coming, and […]

How YouTube and Metacafe Site Targeted Options Limit Advertisers’ Targeting

More and more advertisers are recognizing that using search marketing is more than using search ads in the search network (e.g. Google, AOL, Froogle, Google Groups, Ask - formerly Ask Jeeves, ) for direct marketing. It can contribute to your brand campaigns through the millions of web pages featuring Google sponsored links. It is especially […]