More Than Half of Europe’s Online Population on Social Networking Sites
The more than half means that 56.4% of all the European web users is regularly using social networking sites, according to comScore’s data on August 2007.
The interesting thing is that UK is in the lead with a staggering 77.9% and Spain comes second with 61.5%. But while the English spend almost six hours on the site, the Spanish less than 2 hours, which suggest a completely different kind of usage (something like email vs text messaging).
Anyway, I have just shot a mail to Jamie Gavin at comScore to find out if the data includes Eastern European and other formerly Soviet ruled countries too (like Poland, the Czech Republic, Hungary, Estonia, etc.). I find it quite backward thinking to still stick to a handful of western European territories, (traditionally UK, France, Germany, Spain, Italy) when talking about European online statistics. It’s like talking about the east and west coast, while forgetting about the rest of the US.
Come on, it is the web, not traditional regions with tradtional socioeconomic boundaries! The European Union has got 27 member countries, not 5 web countries.
Netherlands is absolutely agile with 14.5 million internet users, Poland is a huge market, guys. More than 11 million Polish use the web. While Sweden, Portugal and Romania are levelling about 7 million…
It’s high time comScore expand its database and stats in press releases.