Archive for October 30th, 2007

Motivation for Vlogging: What Makes Video Bloggers Grab the Camera?

Back to John’s vlogging thesis, the part I most liked is when vloggers replied the question that many outsiders want to know: ‘Why on earth have you started putting your stuff on video on the web? I wouldn’t make a fool out of myself.’
First of all, many people see it as a hobby, which […]

Self-checking Brand Campaigns in Search Results Without Ruining Your CTR

Any search marketer who has worked with small, medium or big businesses (but primarily true of SMBs, or enterprises that are still cautious with paid search ads) has experienced that clients do like checking their ads. Most of the time they will run a few brand name searches to check their organic and paid […]

Why British Sky is Out of the Blue: Google Ads On TV

A great interview with James Murdoch (British Sky Broadcasting, or simply the Sky) from Spencer Reiss in Wired. John Battelle wrote about Google ads on TV in his book entitled Search quite a few months ago, hm, in 2005. Time is running. He emphasized Rewriting rules, Database of intentions, etc. Here’s the company that is […]