Archive for January, 2008

Blink Lindsay Campbell: from WallStrip to Mob Logic

There are not many good online video hosts: Lindsay, Lindsay Campbell, the ex-host of Wallstrip is the best I have seen so far. She is exciting, funny, cheeky, daring, intelligent, articulate, you name it. I loved her style first blink.
So the thing is that in mid January she left the pop culture style stock […]

Are you Emo? Keep it Simple - with AdWords

AdWords ad texts are highly limited in the number of characters, so most AdWords managers are trying to take the most out of the character limit. This is a nice example of how keeping it simple may be better.

found on youtube next to a My Chemical Romance clip - totally context friendly.
By the way, once […]

Google EMEA Chief, Nikesh Arora on Internet Marketing

Some of the bits from Nikesh Arora’s talk at the Marketing Society Annual Conference in London, 2008 (statistics he uses are not supported here with links, it’s more of a semi-transcript)
Watch it, or have a look at the text below.

He starts with a quick stat: teenagers have more than 200 friends on their instant messaging […]

Top Ten Tips for Making a Powerful Online Video About Your Product

So you have a great product and decided to advertise it in an online video, too? Here’s what I advise as some basics.
1, Put yourself in an online mindset
Forget the TV lore and treat your video as an experiment (yes, as a constant beta): you can have multiple versions with slight or major differences, you […]