What Video Contents Should You Turn Into Interactive Videos?
No, you won’t be flabbergasted, the video content that seems to be the most responsive (most interactive regarding video consumption) these days is sports, and sports and sports. But don’t forget that the whole interactive or hypervideo thing is in its infancy, so things will change - very soon.
Ooyola guys (ex-Googlers) who have developed the Backlot service has found
that people are most likely to interact with sports content. Six out of ten watchers clicked within a video for every 10 minutes they watched. On the flip side, only five percent of people watching drama programs with clickable items took any action.
No wonder that Ooyala
“has hired six experts in computer vision, who’ve developed a way to catalog various objects within a video. When a viewer clicks on a football highlight featuring Patriots’ QB Tom Brady , for example, Ooyala’s technology will know it is him and will bring up relevant information (this could be anything from links to products Brady sponsors, his statistics, or maybe a message board where fans can discuss his latest exploits). Lepe [Bismarck Lepe co-founder] says the experience could be tailored in many ways. The video could pause, or requests for information on objects could be sent into a shopping cart, to be explored after the video ends.”
And here’s an Asterpix video with Tiger Wood, which has been turned into an interactive clip and illustrates what interaction at this point can bring to your business:
The question is why sports?