Archive for January 24th, 2008

Google EMEA Chief, Nikesh Arora on Internet Marketing

Some of the bits from Nikesh Arora’s talk at the Marketing Society Annual Conference in London, 2008 (statistics he uses are not supported here with links, it’s more of a semi-transcript)
Watch it, or have a look at the text below.

He starts with a quick stat: teenagers have more than 200 friends on their instant messaging […]

January 24th, 2008 | Posted in Presentation, Talks, Mobile/Cell, Social Networking, Statistics, Search, Marketing, Video, Advertising, Online, Google | No Comments

Top Ten Tips for Making a Powerful Online Video About Your Product

So you have a great product and decided to advertise it in an online video, too? Here’s what I advise as some basics.
1, Put yourself in an online mindset
Forget the TV lore and treat your video as an experiment (yes, as a constant beta): you can have multiple versions with slight or major differences, you […]

January 24th, 2008 | Posted in YouTube, Social Networking, Tips, SEO, Online, Video, Advertising, How-tos, Marketing | 1 Comment