Archive for February 6th, 2008

HowCast How-to Video Social Networking Site Launches

Niche video markets are getting more and more competitive, most notably one of the most popular video genres (attracting truly engaged viewers): how to videos. The new site is very professional and strategically thought over made by ex-Googlers and Tubers: it is Howcast, still in beta. Its unique selling points: good first impression due […]

Microsoft Concentrating on Video Ads for Behavioral Marketing

Microsoft, who simply lost in the search marketing competition so far, is turning its sleepless eye to video marketing in various ways (via Wired), and is downplaying the importance of search - at least for spending (in the US, the leading online marketing field is still paid search).
Tarek Najm, a technical fellow at Microsoft […]