Archive for February, 2008
After the Google Talks Channel, Google launched its video channel for advertisers (joined: January 22, 2008), which seems to add something extra to the usual Google AdWords seminar series (the video tutorials). I think I would find the series truly useful if Google decided to address the recurring questions and problems that crop up in […]
February 14th, 2008 | Posted in Talks, Search engine, Search marketing, Display advertising, AdWords, Tips, YouTube, Search, Video, Marketing, Advertising, How-tos, Online, Google | No Comments
Niche video markets are getting more and more competitive, most notably one of the most popular video genres (attracting truly engaged viewers): how to videos. The new site is very professional and strategically thought over made by ex-Googlers and Tubers: it is Howcast, still in beta. Its unique selling points: good first impression due […]
February 6th, 2008 | Posted in UGC, Display advertising, Competition, Tips, Online, How-tos, Web 2.0, Marketing, Video, Advertising, Google | 1 Comment
Microsoft, who simply lost in the search marketing competition so far, is turning its sleepless eye to video marketing in various ways (via Wired), and is downplaying the importance of search - at least for spending (in the US, the leading online marketing field is still paid search).
Tarek Najm, a technical fellow at Microsoft […]
February 6th, 2008 | Posted in Display advertising, Microsoft, Advertising, Video, Marketing | No Comments
Recently, I have written about the hypervideo market featuring Asterpix and Ooyala as the top solutions. Vancouver-based VideoClix (funded by Asia Capital, Daylight Ventures, etc.) also got some coverage, mostly through Asterpix CEO naming VideoClix as the only viable competitor. Now Babak Maghfourian, CEO of VideoClix added some of his corrections (see also in the […]
February 5th, 2008 | Posted in Ooyala, VideoClix, Interactive, Hypervideo, Asterpix, Competition, Video, Advertising, Online, Display advertising, Marketing | No Comments