How Active Are Your Small Business Owners on the Web?
Check out the Small Business Profile Analysis of Forrester Groundswell. It’s great for your search, mobile, social media, or video marketing pitch, so you can easily include it in your keynote.
Now, if you are here, you are surely targeting small (and medium) businesses, but you are not sure how they behave on the internet. How willingly do they participate in a blog conversation, how many of them are active bloggers themselves, how many upload videos on YouTube, Videojug, or other video social networking sites, how many of them prefer to remain outside and watch the match without giving feedback to you, or to your campaign? etc. Now here’s the chart of small business owners activeness level on the web (from hyperactive to passive in the list)
What does this Groundswell SMB profile tell you? What are the conclusions that Forrester drew for you to help your business move ahead?
- 53%, Spectators, and only 38% Inactives? Small business owners are significantly more likely to participate in social applications than the average American consumer. So it’s well worth putting social media ads and tactics in your marketing budget for them.
- Creators among them are blogging and uploading content like video. Keep an eye on them, e.g. using monitoring services like Motivequest.
- The high number of Critics tells you that business owners are relatively open to responding to blogs and participating in communities. Be proactive and build a community forum for letting the steam out.
- Only 17% Collectors in this group? It’s still way above average. This indicates that if you’re marketing to this group, you could potentially get some of them to join and vote in an idea community. (Voting sites are one of the indicators for Collectors).
If you have no clue what these character types like ‘Collector’ include check out the previous post that defines each Groundswell character.