Mobile Videos, Mobile Search Increasing Rapidly - Says Google
Video market is quickly developing and Google’s conference call snippets confirm the video buzz we can see around us. But even better, they have data results to share with us. So here are the video advertising related quotes from Google’s management.
1, Sergey Brin: “Mobile search traffic growing rapidly.” Mobile users now get entire library of YouTube videos. (Eric Schonfeld was live blogging the conference call on TechCrunch.)
Paul Kedrosky’s comment: Great, glad to hear that. I was so worried. Youtube? “Mobile video traffic growing rapidly” too. Another load off my mind. Not.
2, Sergey Brin: Ten hours of new video going up onto YouTube every minute.
Paul Kedrosky’s comment: No idea what that actually means in monetization, but it’s a great stat for future presentation porn. Whoa, and Dunkin’ Donuts uses YouTube.
3, Larry Page: On YouTube, AdSense for video and in-video ads, seeing much better clickthroughs than banner ads.
Finally, Google co-founder stated “We were able to make a very large improvement in what we consider the hardest 20 percent of our queries“? Unfortunately, nobody asked back what that challenging 20% includes. My guess is he may have been referring to that 20% of portion of all search queries that Google has not seen and processed before and appear as totally new search queries. (see the interview with Udi Manber). It just reminds me that I still don’t understand why Google search results don’t feature videos on the search results pages when there is a search query containing the word ‘video’ - and that’s the same with maps, e.g. I search for “new orleans restaurant” and get a map on top, but if I search for “new orleans restaurant map” I get only text results. It boggles my mind.
By the way: Do you know how many employees Google currently have? (by 2008 Apr 1):
19,156 employees at the end of the quarter, including DoubleClick… That’s a lot of new people, a lot of new people to train and retain…
Finally, Eric Schmidt thinks Google grew into an international company this quarter:
Eric: This is the Q our international sales are 51 percent, I don’t think that number is going to go down. this is the quarter the sales team made Google a truly international company.
(TechCrunch)