Archive for the 'Advertising' Category

Video Jobs Ads Boom

Marketers are expecting a major advertising boom in online video jobs ads. The increased spending on recruiting advertisements enhanced by video input are driven by the following industries: automotive, real estate, recruitment, and healthcare.
I remember how hard I tried to push a healthcare client to put together a 30 second Google video ad (for placement […]

Embedding Videos into Emails?

Is it worth embedding a video in an email to boost your sales? The answer seems to be a simple ‘No’ at this point for technical reasons, although an obvious ‘yes’ to email marketing mashup with video advertising.
Pure (one of the top email and SMS marketing companies in the UK) has put together a […]

Refined Mashup Results in Google Search: What’s Previous Query Guessing?

Google is planning to realize a major change in search results. You may already be using your web search history with your gmail or you may not, but this change will be pretty visible, for some searches great for other searches dumb and misleading. Here’s why you can expect to raise your eyebrows.
“Previous […]

StartYourTube Promising to Enable Businesses To Have Their Own YouTube

Businesses can not only create and customize their own ‘youtube’ or youtube-like channels for free, but can keep 60% of the ad revenue and use their own domain name through Start Your Tube, a Montreal based company supported by the Neotech Capital Innovation Hatchery. While domain masking is not available on the old YouTube as […]