Search marketing seems to be recession-proof, according to Hal Varian, former Berkeley economist, now Chief Economist at Google, as it caters for price sensitive searchers who know that they can get what they want cheaper online - obviously, search helps to compare various promising deals and discounts.
Hal Varian: It’s very apparent brand advertising tends to […]
Video market is quickly developing and Google’s conference call snippets confirm the video buzz we can see around us. But even better, they have data results to share with us. So here are the video advertising related quotes from Google’s management.
1, Sergey Brin: “Mobile search traffic growing rapidly.” Mobile users now get entire library of […]
Marketers are expecting a major advertising boom in online video jobs ads. The increased spending on recruiting advertisements enhanced by video input are driven by the following industries: automotive, real estate, recruitment, and healthcare.
I remember how hard I tried to push a healthcare client to put together a 30 second Google video ad (for placement […]
Google is planning to realize a major change in search results. You may already be using your web search history with your gmail or you may not, but this change will be pretty visible, for some searches great for other searches dumb and misleading. Here’s why you can expect to raise your eyebrows.
“Previous […]