Check out the Small Business Profile Analysis of Forrester Groundswell. It’s great for your search, mobile, social media, or video marketing pitch, so you can easily include it in your keynote.
Now, if you are here, you are surely targeting small (and medium) businesses, but you are not sure how they behave on the internet. How […]
Josh Bernoff at Forrester Research promised an exciting new Monday session series for marketers: data of Groundswell shared for free.
In the first data chart, they will have a look at the Social Technographics Profile of small business owners. (This is from the case study for Constant Contact, from Groundswell Chapter 7). If you ask what […]
Having too many choices has a paralysing effect on decision making, according to Barry Schwartz. This is his talk at the Technology, Entertainment and Design conference, or TED Talks, he gave in 2005 (to see a modified, fresher version check out what Barry Schwartz said at Google Talks in the Googleplex), which is available […]
In 2006 April Barry Schwartz, an expert psychologist in the intersection of economics and psychology gave his keynote presentation on the Paradox of Choice at Google Talks - based on his book published in 2004.
If you listen to his presentation given in 2006, you can discover how at certain points the professor of Social Theory […]