Archive for the 'How-tos' Category
Niche video markets are getting more and more competitive, most notably one of the most popular video genres (attracting truly engaged viewers): how to videos. The new site is very professional and strategically thought over made by ex-Googlers and Tubers: it is Howcast, still in beta. Its unique selling points: good first impression due […]
February 6th, 2008 | Posted in UGC, Display advertising, Competition, Tips, Online, How-tos, Web 2.0, Marketing, Video, Advertising, Google | 1 Comment
So you have a great product and decided to advertise it in an online video, too? Here’s what I advise as some basics.
1, Put yourself in an online mindset
Forget the TV lore and treat your video as an experiment (yes, as a constant beta): you can have multiple versions with slight or major differences, you […]
January 24th, 2008 | Posted in YouTube, Social Networking, Tips, SEO, Online, Video, Advertising, How-tos, Marketing | 1 Comment
Based on YouTube related branded searches in Google (at least, according to the KeyWord Tool of AdWords, which is not perfect but gives you a good rough idea) , here’s a list on the most typical typos of .com that you may wish to incorporate in your keyword terms for you own .com branded terms.
For […]
December 21st, 2007 | Posted in Competition, Paid search, Web Analytics, Ideas, AdWords, Tips, Search marketing, Search engine, Advertising, Marketing, How-tos, Online, Search, Google | No Comments
Make magazine (makezine.com), the growing center of hackers, DIY fans, tech enthusiasts, recycling artists, etc. offers an amazing repository of geek how-tos, (including how-to videos and video shots of Maker Faire events) “loaded with exciting projects that help you make the most of your technology at home and away from home,” as the about page […]
December 20th, 2007 | Posted in Art, Recycling, UGC, Blip.TV, Internet TV, Maker, BoingBoing TV, Long Tail, YouTube, History, Advertising, Video, USA, How-tos, Statistics, Online, Web 2.0 | 1 Comment