Archive for the 'Search marketing' Category

Search Marketing & Recession

Search marketing seems to be recession-proof, according to Hal Varian, former Berkeley economist, now Chief Economist at Google, as it caters for price sensitive searchers who know that they can get what they want cheaper online - obviously, search helps to compare various promising deals and discounts.
Hal Varian: It’s very apparent brand advertising tends to […]

Mobile Videos, Mobile Search Increasing Rapidly - Says Google

Video market is quickly developing and Google’s conference call snippets confirm the video buzz we can see around us. But even better, they have data results to share with us. So here are the video advertising related quotes from Google’s management.
1, Sergey Brin: “Mobile search traffic growing rapidly.” Mobile users now get entire library of […]

YouTube Videos in Google Local Business Listings and Maps

Enhance your Google Business Listings not only with encouraging customers to submit their reviews of your services, and uploading photos, but uploading videos too. Hey, that’s cool! I will definitely move along with that, as it means more efficient mobile phone marketing for local businesses too.
Here’s what it looks like when a searcher clicks through […]

Refined Mashup Results in Google Search: What’s Previous Query Guessing?

Google is planning to realize a major change in search results. You may already be using your web search history with your gmail or you may not, but this change will be pretty visible, for some searches great for other searches dumb and misleading. Here’s why you can expect to raise your eyebrows.
“Previous […]