Archive for the 'SEO' Category

Search Marketing & Recession

Search marketing seems to be recession-proof, according to Hal Varian, former Berkeley economist, now Chief Economist at Google, as it caters for price sensitive searchers who know that they can get what they want cheaper online - obviously, search helps to compare various promising deals and discounts.
Hal Varian: It’s very apparent brand advertising tends to […]

YouTube Videos in Google Local Business Listings and Maps

Enhance your Google Business Listings not only with encouraging customers to submit their reviews of your services, and uploading photos, but uploading videos too. Hey, that’s cool! I will definitely move along with that, as it means more efficient mobile phone marketing for local businesses too.
Here’s what it looks like when a searcher clicks through […]

Refined Mashup Results in Google Search: What’s Previous Query Guessing?

Google is planning to realize a major change in search results. You may already be using your web search history with your gmail or you may not, but this change will be pretty visible, for some searches great for other searches dumb and misleading. Here’s why you can expect to raise your eyebrows.
“Previous […]

Video Introduction to SEO for Small Business Owners by Matt Cutts

I think this video with Matt Cutts from Google, who is the head of team responsible for search quality at the search engine giant, is not only an excellent introduction to SEO for Small Business Owners, but for SEO guys who want to take the pain and explain their highly intrigued clients what search […]