Archive for the 'Studies' Category

Groundswell Mondays for Social Media Strategists: Web Activeness Levels

Josh Bernoff at Forrester Research promised an exciting new Monday session series for marketers: data of Groundswell shared for free.
In the first data chart, they will have a look at the Social Technographics Profile of small business owners. (This is from the case study for Constant Contact, from Groundswell Chapter 7). If you ask what […]

Online Video Dating - Long Distance Valentines Under Magnifying Glass

Yes, there’s this term ‘tele-intimacy.’ And the equation goes like this:
Stephanie + Stephanie’s love + Stephanie’s professors at the UC Berkeley Center for New Media + other Bay Area-residents [sitting in the Berkeley lab] tele-cuddling with a long-distance partner + undetermined number of video smooches + free Valentine chocolates = a Berkeley experiment in […]

Motivation for Vlogging: What Makes Video Bloggers Grab the Camera?

Back to John’s vlogging thesis, the part I most liked is when vloggers replied the question that many outsiders want to know: ‘Why on earth have you started putting your stuff on video on the web? I wouldn’t make a fool out of myself.’
First of all, many people see it as a hobby, which […]

What is the Video Blogging Community Like? A Study from 2007

John Warmbrodt, a 25 year-old Missouri grad student, has made a long study with the aim to map vloggers’ community. The title of his 91 page thesis is An Exploratory Study of the Videoblogger’s Community. In his abstract he is stating that “A social network analysis of the linking patterns of 74 personal vloggers was […]