Check out the Small Business Profile Analysis of Forrester Groundswell. It’s great for your search, mobile, social media, or video marketing pitch, so you can easily include it in your keynote.
Now, if you are here, you are surely targeting small (and medium) businesses, but you are not sure how they behave on the internet. How […]
Josh Bernoff at Forrester Research promised an exciting new Monday session series for marketers: data of Groundswell shared for free.
In the first data chart, they will have a look at the Social Technographics Profile of small business owners. (This is from the case study for Constant Contact, from Groundswell Chapter 7). If you ask what […]
Yes, there’s this term ‘tele-intimacy.’ And the equation goes like this:
Stephanie + Stephanie’s love + Stephanie’s professors at the UC Berkeley Center for New Media + other Bay Area-residents [sitting in the Berkeley lab] tele-cuddling with a long-distance partner + undetermined number of video smooches + free Valentine chocolates = a Berkeley experiment in […]
Talking about online video demographics in the US, the leading group is still 18-24 male, while 18-24 female coming second. To put the data in less neat and statistical terms, approx. 80% of young American guys [out of the corresponding internet users] watch online video at least once a week or more, and so does […]