Archive for the 'Word-of-mouth' Category

How Active Are Your Small Business Owners on the Web?

Check out the Small Business Profile Analysis of Forrester Groundswell. It’s great for your search, mobile, social media, or video marketing pitch, so you can easily include it in your keynote.
Now, if you are here, you are surely targeting small (and medium) businesses, but you are not sure how they behave on the internet. How […]

Stats for Online Video Consumption By Gender and Age 2007

Talking about online video demographics in the US, the leading group is still 18-24 male, while 18-24 female coming second. To put the data in less neat and statistical terms, approx. 80% of young American guys [out of  the corresponding internet users] watch online video at least once a week or more, and so does […]

Twitter plus Video: Twiddeo by V:social Goes Live, and so does Minuteature Cell Vlogging

Here’s a timely blend: connecting twitterers with video sharing on Twiddeo. The motto is “Don’t just tell people what you are doing, show them!” The about page points to V:social. whose service is operated by Custom One Media, LLC. Twiddeo is a mashup of the Twitter API with the vSocial video engine API.
Some of the […]

How much does a viral video clip cost on average?

“Some 43% of experienced marketers said they spend between $5,000 and $10,000 on video clips in their viral campaigns, while 49% of less-experienced marketers said they get the job done with $2,500 to $5,000 in spending,” according to the “2007 Viral Marketing Survey” made by Marketing Sherpa (via emarketer).

However, in another graph of the survey, […]