Marketing Sherpa’s survey shows that “Experienced viral marketers recognize that creating a separate presence for viral campaigns can have a huge impact. “Creating cool microsites” topped all other tactics, with 37% of very experienced marketers saying they produced great results. One-third thought that online games brought great results. (quotes emarketer in Viral Marketing’s Video Love […]
Here is another great presentation by Seth Godin from February 2006. It is based on his book, All Marketers are Liars subtitled The Power of Telling Authentic Stories in a Low Trust World. But the focus is not on this somehow (it only comes up in the discussion phase how the ‘360 degrees web presence’ […]
The success of sliced bread is whether you can spread the idea or not. Nowadays, we could say, the success of sliced books, mags etc. (selling chapters, or even pages separately, besides full books) depends on idea spreading too.
“In a world of too many options and too little time, our obvious choice is to ignore […]